Have you ever found yourself wondering what BMW stands for when shopping for a new luxury car or watching a BMW drive by on Livingston roads? Wonder no more. BMW stands for Bayerische Motoren Werke, which is German for Bavarian Motor Works. The brand name is unique in German since the term Motorenwerke is normally supposed to be a single word. Learn more about the BMW name at BMW of Springfield near Maplewood, and contact us if you have any questions.
BMW has its origins over 100 years ago in a few different companies that manufactured vehicles and aircraft engines. Below is a little bit about BMW beginnings:
Some drivers think that the blue-and-white checkered pattern on the BMW logo resembles a turning propeller—a reference to the origins identified above. However, this isn’t actually the case. The BMW logo has only been updated five times since it was originally introduced in 1917, but it has continued to honor the Bavarian flag each time.
A recent update to the BMW logo has already captured the attention of local drivers. The new logo keeps the same blue-and-white patterning, but the outer circle which surrounds it is now clear instead of black. The font that spells out “BMW” has also changed, and we think the result is both simpler and cleaner.
“The Ultimate Driving Machine” BMW slogan was originally used in North America in 1974 and was replaced temporarily in 2010 with the slogan “Joy.” The 1974 slogan made its return in 2012 and is still used to this day.
Learn more about the BMW brand at BMW of Springfield, and experience the legacy in person by contacting usfor a test drive near Morristown. In the meantime, continue your BMW research or apply for financing online.
